Museum of Ice Cream (MOIC) is an experiential brand that blends art, play, and social media appeal into immersive installations centered around ice cream culture. Since its inception in 2016, MOIC has evolved from a pop-up exhibit into a global phenomenon, with permanent locations in cities like New York, Chicago, Austin, and Singapore. Each location offers themed rooms, interactive installations, and treats, creating a multisensory experience that attracts visitors of all ages. The brand's vibrant and photogenic environments have made it a popular destination for social media enthusiasts and families alike.