Warby Parker on Brandmarch

Parent company

Not available

Number of stores in U.S

Not available

Brand Deck

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Parent company

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Number of stores in U.S

Not available

Brand Deck

Not available

Description

Warby Parker is an American eyewear company founded in 2010 by Neil Blumenthal, Andrew Hunt, David Gilboa, and Jeffrey Raider. The company is headquartered in New York City, New York, United States. Warby Parker started as an online retailer, offering affordable, stylish prescription glasses and sunglasses. Their direct-to-consumer business model disrupted the traditional eyewear industry by eliminating middlemen and offering high-quality products at lower prices. In addition to their online presence, Warby Parker has expanded to operate dozens of brick-and-mortar retail stores across the United States. The company's main products include prescription eyeglasses, sunglasses, and contact lenses. Customers can also get their eyes examined at select Warby Parker stores or through their virtual eye exams, making it a one-stop-shop for all eyewear needs. Their glasses are known for their quality craftsmanship, trendy designs, and affordable prices. Warby Parker has expanded its operations globally, primarily focusing on the United States market. However, they have also made strides in international markets through partnerships with retailers like Nordstrom and collaborations with popular fashion brands. They have notably partnered with companies like Facebook to launch smart glasses that combine eyewear with technology. In terms of market position, Warby Parker has gained significant popularity and a loyal customer base. The company is known for its socially-conscious initiatives, such as their Buy a Pair, Give a Pair program, which donates a pair of glasses to someone in need for every pair purchased. The brand's commitment to social responsibility and affordable eyewear has helped it establish a strong presence in the competitive eyewear industry. Warby Parker's growth has been marked by several noteworthy achievements and strategic changes. In 2018, the company reached a valuation of $1.75 billion, solidifying its status as a prominent player in the industry. They continue to innovate their product lineup, introducing new frame designs and materials to cater to diverse customer preferences. As of the latest available information, Warby Parker continues to expand its retail presence and online operations to cater to a growing customer base. They remain committed to offering high-quality, affordable eyewear while maintaining their socially-conscious approach. The brand's ability to combine style, affordability, and giving back has made it a prominent player in the global eyewear market.

Warby Parker is an American eyewear company founded in 2010 by Neil Blumenthal, Andrew Hunt, David Gilboa, and Jeffrey Raider. The company is headquartered in New York City, New York, United States. Warby Parker started as an online retailer, offering affordable, stylish prescription glasses and sunglasses. Their direct-to-consumer business model disrupted the traditional eyewear industry by eliminating middlemen and offering high-quality products at lower prices. In addition to their online presence, Warby Parker has expanded to operate dozens of brick-and-mortar retail stores across the United States. The company's main products include prescription eyeglasses, sunglasses, and contact lens

Brand Category

Retail

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Site criteria

Size range

100 - 300 SF

Ideal size

200 SF

Optimal frontage

100 LF

Basic requirements

Target markets

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Preferred anchors

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Preferred co-tenants

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Preferred traffic generators

Food
Entertainment

Preferred location type

Street
Lifestyle
Grocery

Preferred building type

Free-standing

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