Chipotle on Brandmarch

Parent company

Not available

Number of stores in U.S

Not available

Brand Deck

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Parent company

Not available

Number of stores in U.S

Not available

Brand Deck

Not available

Description

Chipotle Mexican Grill, commonly known as Chipotle, is a fast-casual restaurant chain in the United States that specializes in serving Mexican-inspired food. It was founded by Steve Ells in Denver, Colorado in 1993. Chipotle started with a vision to provide customers with high-quality, affordable, and sustainable food made with fresh ingredients. The company's headquarters is located in Newport Beach, California and was relocated in 2018 from Denver, Colorado. This strategic move aimed to support their ongoing initiatives and to foster innovation and growth. Chipotle's main products include burritos, bowls, tacos, and salads, which can be customized with a selection of protein options like grilled chicken, steak, barbacoa, sofritas, and carnitas. Additionally, they offer various sides, such as chips and guacamole, as well as beverages and desserts. With a strong emphasis on sourcing locally and ensuring food integrity, Chipotle is committed to using responsibly raised meats, locally grown produce, and organic ingredients whenever possible. On a global scale, Chipotle primarily operates in the United States and Canada, with over 2,700 restaurants. As of 2021, there are no noteworthy subsidiaries, joint ventures, or partnerships. However, the company has continuously expanded its presence internationally, with locations in the United Kingdom, France, Germany, and more. In terms of market position, Chipotle has established itself as one of the leading players in the fast-casual dining industry. With its unique approach to serving customizable Mexican food, Chipotle has gained popularity among a wide customer base, including millennials and health-conscious individuals. The company has experienced steady growth and success, achieving over $6 billion in global sales in 2020. Chipotle has continuously evolved its brand strategy and product lineup to adapt to changing consumer demands. In recent years, they have focused on enhancing their digital ordering system and investing in delivery services to cater to the increasing demand for convenience. Chipotle also introduced new menu items such as lifestyle bowls and quesadillas to diversify their offerings. Currently, Chipotle is well-positioned for continued growth and success. The company's latest updates include their commitment to become a net-zero emissions brand by 2040 and their ongoing efforts to increase their digital sales and improve the customer experience through technology advancements. In conclusion, Chipotle is an established fast-casual restaurant chain in the United States known for its high-quality Mexican-inspired food. With a strong focus on sustainability and sourcing locally, Chipotle has gained a significant market position and continues to attract customers worldwide. The company's recent strategic moves, commitment to innovation, and strong financial performance indicate a promising future.

Chipotle Mexican Grill, commonly known as Chipotle, is a fast-casual restaurant chain in the United States that specializes in serving Mexican-inspired food. It was founded by Steve Ells in Denver, Colorado in 1993. Chipotle started with a vision to provide customers with high-quality, affordable, and sustainable food made with fresh ingredients. The company's headquarters is located in Newport Beach, California and was relocated in 2018 from Denver, Colorado. This strategic move aimed to support their ongoing initiatives and to foster innovation and growth. Chipotle's main products include burritos, bowls, tacos, and salads, which can be customized with a selection of protein options like g

Brand Category

Food

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Site criteria

Size range

100 - 300 SF

Ideal size

200 SF

Optimal frontage

100 LF

Basic requirements

Target markets

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Example
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Preferred anchors

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Preferred co-tenants

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Preferred traffic generators

Food
Entertainment

Preferred location type

Street
Lifestyle
Grocery

Preferred building type

Free-standing

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