Chico's is an American women's clothing and accessories retailer headquartered in Fort Myers, Florida. It was founded in 1983 by Marvin and Helene Gralnick and their business partner, Helene's cousin Joel Herwitz. Chico's was named after a Native American friend of the founders, who believed strongly in the power of women and the importance of their voices. Over the years, Chico's has grown to become a well-known and widely recognized brand in the fashion industry. Chico's primarily focuses on offering clothing and accessories for women who are over 40 years old, catering to a demographic that seeks stylish and comfortable clothing options. The company's product lineup includes tops, sweater