ByGeorge is an independent fashion and lifestyle boutique that has been in business since 1979. With its headquarters in Austin, this brand has gained a global following by offering a curated selection of the world's best brands to stylish and colorful customers. ByGeorge believes in the power of great style and believes that it can be both sophisticated and effortless. Their stores showcase the unique perspectives and unwavering quality of both established and emerging designers, creating a vibrant community of loyal customers and brands that celebrate a life well-lived. Whether you're looking for apparel, shoes, accessories, jewelry, beauty products, or home goods, ByGeorge has you covered