Description
Billionaire Boys Club Icecream, based in New York City, is a globally recognized brand founded by Pharrell Williams and Nigo in 2003. This clothing, accessories, and lifestyle brand blends streetwear and luxury, and has influenced various areas of fashion, music, design, and culture. Billionaire Boys Club has expanded to create a universe of brands including ICECREAM, Bee Line, and Billionaire Girls Club. The brand's DNA is rooted in Pharrell's aspirational motto and their brand mantra, Wealth is of the heart and mind. Not the pocket. The name Billionaire Boys Club is intentionally ironic, prioritizing originality and authentic self-expression over financial implications. The brand encourage
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Site criteria
Size range
100 - 300 SF
Ideal size
200 SF
Optimal frontage
100 LF
Basic requirements
Target markets
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Preferred anchors
- Example
Preferred co-tenants
- Example
Preferred traffic generators
- Food
- Entertainment
Preferred location type
- Street
- Lifestyle
- Grocery
Preferred building type
- Free-standing
