Description
Benefit Cosmetics, a beloved brand, has been spreading laughter and joy since its beginnings in 1976 in San Francisco. Not just in the makeup business, Benefit believes in the power of feeling good. Their founders, the Ford twins, turned their dreams into reality when they opened a makeup shop instead of a casserole cafe. The legacy of laughter continues through the daughters and nieces of the co-founders, Maggie and Annie Ford Danielson, who joined Benefit in 2008 and are now Global Beauty Authorities. With over 3,000 Brow Bars and 85 Boutiques worldwide, Benefit has become a global phenomenon. Their journey began with a tiny makeup shop, but today, Benefit Cosmetics offers a wide range of
Brand Category
Retail (Cosmetics)
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Site criteria
Size range
100 - 300 SF
Ideal size
200 SF
Optimal frontage
100 LF
Basic requirements
Target markets
- Example
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Preferred anchors
- Example
Preferred co-tenants
- Example
Preferred traffic generators
- Food
- Entertainment
Preferred location type
- Street
- Lifestyle
- Grocery
Preferred building type
- Free-standing
