Bassett Furniture Industries, Inc. is a publicly traded American furniture manufacturer and retailer headquartered in Bassett, Virginia. Founded in 1902, the company operates a vertically integrated model encompassing design, domestic manufacturing, and direct-to-consumer retail. As of early 2025, Bassett maintains a network of 60 company-owned stores and approximately 40 licensed locations across the United States . The brand emphasizes customizable, high-quality home furnishings, supported by in-store design consultants and digital visualization tools.