ASICS, a global sports company founded in 1949 by Kihachiro Onitsuka, is committed to promoting a healthy and active lifestyle. With a strong belief in the connection between a sound mind and a sound body, ASICS aims to help people around the world live happier and more fulfilling lives, both physically and mentally. The company's rich history begins with Onitsuka's dream of using sports to nurture youth and contribute to social development. From its humble beginnings as a basketball shoe maker in Kobe, Japan, ASICS has evolved into an internationally recognized brand that offers a wide range of innovative sporting footwear and equipment. ASICS not only focuses on product development but als